Agricultural Marketing Research Analyst - AMRA

Agriculture, the major sustenance base for the human survival has a significant history in India. The Agriculture sector with its grand mark ranks second worldwide in farm output. This industry was also a major contributor to GDP valuating 18.6% of the GDP in 2005 has debasingly declined and worsened to 13.7 for FY 2013.

 

The critical challenge in this sector is mainly due to lack of supply chain management and market analysis resulting in ambiguity in pricing of the commodities and market opportunities (price, market, and time determination), etc. The other challenges include poor connectivity to rural areas, exploitation with fake (adulterated) fertilizers and pesticides, inadequate infrastructure, credit and storage facilities, etc.

 

This adverse situation can be addressed with Neer Interactives AMRA, a powerful marketing research analysis solution. AMRA stands for Agriculture Marketing Research Analyst, built on Data mining techniques combined with supply chain management and Geographical Information System (GIS) -Spatial Analysis versed with a patented principle of agriculture economics.

 

AMRA is a web based product envisioned with intelligence & analysis to support the agriculture producers (farmers) in price, demand, time determination for the commodity produced. This model also identifies the markets, products with demand in advance besides helping the policy makers (advisors) in the quality analysis of the supply chain from time to time.

 

Some of the significant features of the AMRA are:

• Commodity mapping: Locating the Commodity areas on the given map
• Hot Spots (AMCs, yards based on crop, market fee mapped)
• Farmers Profit Intelligence Indicator (FPII) with quantity, price, month and commodity basis. (This indicator will helps and guide farmer to the best sale to sell his produce at right place and right time).
• Hot Spots extended onto commodity, temporary markets, market fee mapped, etc.
• Journey to Sale (of commodity) 
• Route map based report, Trader Route map - to help in identifying the markets and products on demand.